WeMasterTrade × WeGolden

MENA Operations

Data as of Aug 5, 2026 · every figure in USD
Net position
Money in
Money out
Transactions

Cash flow

Monthly money in vs money out · internal transfers excluded
Money inMoney out

Where the money goes

Selected period

Top categories

Ten largest spending categories

By office

Money out per office

Ledger

DateOfficeCategoryDescriptionNativeUSD
WMT MENA revenue
Deals won
closed-won deals
Avg deal size
revenue ÷ deals
Best month

Revenue over time

Closed-won deal amounts by create date · HubSpot “Total MENA Revenue” + internal CRM (Syria & Iran)

Where revenue comes from

Top ten countries · selected period

Revenue by country

USD

Deals by country

Count of closed-won deals
Operation profit
Revenue
WMT MENA (HubSpot)
Customer payouts
trader + partner (IP)
Costs
office expenses
Marketing
paid ads — HQ-paid

Revenue against payouts & costs

RevenuePayoutsCosts

Payouts by country

Trader + partner · selected period

Trader vs partner payouts

TraderPartner (IP)

Monthly P&L

Operation profit = revenue − payouts − costs − marketing
MonthRevenuePayoutsCostsMarketingOperation profitMargin

Audit trail

Source documents behind every figure
Every figure on this dashboard traces back to one of the documents below. Each kind of money has exactly one authority: where a source file and a bank or exchange export disagree, the export governs and the source file is corrected. Links open the document in place and require a signed-in account with permission — access is granted by Martin Doan.
DocumentAuthority for Maintained byCurrencyOpen
WMT MENA Finance Ledger.xlsxThe consolidated books. Every transaction across all accounts, reconciled to the bank and the exchange. This is what the dashboard is built from.Martin DoanAED baseon request
FAB company account statementDubai bank and card movements. Authority for every AED amount and date.Bank / Gopika SundaranAEDon request
Binance transaction exportThe crypto wallet. Authority for HQ funding received and every payment made in USDT.Martin DoanUSDTon request
CRM deal export — Syria & IranSyria and Iran revenue. Deal-level export from the internal CRM (crm.wemastertrade.com); these markets are not reliably carried in HubSpot. Incomplete Checkout deals excluded.Sales / CRM teamUSDon request
Paid Ads report — MENAMarketing line: Facebook and Google ad spend attributed to MENA. Paid centrally by HQ, so it sits outside the office accounts and the bank reconciliation. Attribution is campaign-name based and flagged as partial coverage at source.Marketing teamUSDPaid Ads ↗
Expense report — Dubai officeDubai receipts, invoices, cash spending and crypto payment requests, with proof attached to each line.Gopika SundaranAEDSharePoint ↗
Expense Report — WMT Alexandria OfficeAlexandria office spending and the log of transfers received from Dubai, with conversion proof.Yara Hassan → GopikaEGPSharePoint ↗
Expense Report — WeGolden Cairo OfficeCairo office spending and the log of transfers received from Dubai, with conversion proof.Mohamed Ashraf → GopikaEGPSharePoint ↗
Payroll sheetThe salary control total. Total salary expense in a work month must equal this file.Gopika SundaranUSD + AEDGoogle Sheets ↗
Crypto payment requests & receipt logNamed recipients for marketing, influencer and partner payments made in crypto, plus the monthly receipt log.Gopika SundaranUSDGoogle Sheets ↗
HQ Investment ReportWhat head office says it funded, by round. Reconciled against actual wallet and bank receipts.WeCopy Fintech (HQ)USDheld by HQ
How the books are proved each month. Bank movement per account must equal the statement to the fils; the ledger wallet balance must equal the exchange balance; salary expense must equal the payroll sheet; USD sent to each Egypt office must equal USD recorded as received in that office’s transfers log. The month locks on the 5th and is closed on the 6th–7th.